Sportech Racing and Digital to Provide New Web and Mobile Betting Platforms to Parx Racing®
New Haven – Sportech Racing and Digital, a division of Sportech PLC, (LSE: SPO), has been selected by Bensalem Racing Association, Inc. and Keystone Turf Club, Inc. to provide all new digital platforms for web and mobile betting on horse racing through Parx Racing®. The digital contract is part of a broader agreement to extend the contract to provide totalisator services to Parx Racing® at its Bensalem, PA race course and associated off-track betting locations.
Parx Racing® has been a customer of Sportech Racing and Digital for decades, with Sportech providing its Quantum™ System pari-mutuel betting software, betting devices, and operational services.
Under the terms of the new agreement, Parx Racing® will replace its existing advanced deposit wagering systems with Sportech’s G4 betting website platform and Digital Link® mobile betting app.
Sportech’s G4 betting website platform is designed to provide an intuitive, immersive experience for betting online, with widgets for easy navigation and dashboard layout for dynamic information flow.
Digital Link® mobile delivers a feature-rich betting experience for customers who prefer the convenience of betting on their own smartphone or tablet.
Both the G4 and Digital Link® platforms are supported by marketing tools to help Parx Racing® effectively engage with their players.
Andrew Gaughan, President of Sportech Racing and Digital, commented, “We are happy to have once more been selected as pari-mutuel technology provider for Parx Racing®. Sportech has deployed over 25 websites and over 25 mobile apps for customers in the Americas, the Caribbean, Europe and Asia and we are very pleased to be able to add our valued customer Parx Racing® to that list. We are committed to delivering to their players an overall enhanced digital user experience that helps extend the excitement of the racetrack to the digital channels.”
About Sportech Racing and Digital
Sportech Racing and Digital, a division of Sportech PLC, is a leading global provider of wagering technology solutions to licensed betting operators. Sportech’s footprint is international in scope, with significant market positions in The Americas and Europe and a growing presence in Asia. Globally, our systems process nearly $12 billion in bets annually, with a presence in 37 countries, and customers in most U.S. states that permit such betting. In addition to software, hardware, and services that facilitate land-based pari-mutuel wagering, Sportech is one of the largest U.S. providers of web and mobile pari-mutuel wagering platforms.
For more information about Sportech Racing // Digital, visit www.sportech.net.
Parent company Sportech PLC provides and operates technology solutions for some of the world's best-known gaming companies, sports teams, and racetracks, as well as owning and operating its own gaming venues in the USA and the Netherlands under exclusive licences. For more information about Sportech PLC, visit www.sportechplc.com.